Applicability 

This privacy policy applies to the collection, use and other forms of processing of personal data by Accell Group BV ("Accell") in connection with our services, Accell branded products and this website.

 

Who is responsible for processing your personal data? 

Accell Group BV is the legal entity responsible for collecting and processing your personal data in connection with Accell branded products, services and websites.

Accell Group BV has several affiliated companies ("Accell Subsidiaries"). Accell and its affiliated companies are committed to respecting and protecting your privacy and the personal information you provide to us.

 

Why do we process your personal data? 

Personal data is any information about an identified or identifiable natural person. If you choose to register your personal data, contact us, or visit our websites, we process some of your personal data. We process these personal data for the following purposes: 

1. To communicate with you personally or to inform you about Accell brand products and/or services that you have selected;
2. To provide customer services, including services related to the purchase of services and/or products, the fulfillment of warranty obligations and product recalls for our own services and those of our affiliates, and the handling of complaints and inquiries;
3. To process your purchase of Accell branded products, including financial and logistical processing;
4. To manage your Accell account and provide you with additional services or access to purchased services.
5. To process your participation in competitions, promotions, surveys or website features;
6. To conduct market research and improve our Accell branded business processes, services and products or to develop new business processes, services and products;
7. Conduct and report statistical analyses;
8. Provision of services via the Internet;
9. Communicating with stakeholders and providing a loyalty program;
10. To provide app functionality, including sending relevant advertising messages;
11. To send you promotional and marketing information in the future, including for direct marketing and retargeting purposes;
12. To aggregate and/or anonymize personal data to generate other data for our purposes;
13. To comply with our legal obligations, resolve disputes, and enforce our agreements;
14. To protect your Accell brand product;
15. As stated at or around the time the personal information is collected.

 

What personal data do we process? 

The exact data we process depends on which websites, products, or services you use and how you use them. We process the following personal data: 

Data you provide to us: 

This is the data you enter yourself when you visit our websites, use our products or services, or register for additional services. This data includes, for example, your name, address, city, gender, email address, telephone number, age, date of birth, the Accell products you have purchased, the account name and passwords you have created, the bank details used to pay for Accell products, etc.

Data collected via sensors 

Many products are equipped with one or more sensors or utilize the sensors of the devices on which the products are operated. Examples of sensors include GPS receivers, Wi-Fi or Bluetooth receivers, a camera, and touchscreens. Depending on the purpose, the data collected by the sensors about you and the devices used will be sent to Accell and other external parties who need the data to provide the agreed services to Accell.

Metadata 

This is data collected or automatically generated while you use Accell's websites, products, or services. Metadata is often collected or generated when you use a computing device or when you transmit data over a computer network, such as the internet. This data includes data you use on the user interface and during other device activities, as well as IP addresses, unique device IDs, MAC addresses of Wi-Fi and Bluetooth devices, cookies, and data from computer activity.

How do we process your personal data? 

For each method, we specify below which personal data we process, for what purposes we use it and which legal basis applies:

Method of processing 

Edge Processing (on the bike itself) 

A microcontroller can carry out initial analyses directly on the bicycle: 

• Fall detection and emergency notification 

• Theft alarm (e.g. movement when locked) 

• Optimization of motor assistance according to driving style 

Cloud Processing (via server/backend) 

The data is sent to a cloud platform via a mobile app or an integrated LTE/Bluetooth module:

• Trips are saved and visualized 

• Analyze long-term usage data (e.g., wear patterns) 

• software updates are rolled out 

• Personal settings can be made on the bike 

Personal data processed 

Depending on the application/usage scenario and usage phase, we process the following data in the overview: 

• Last name, first name 

• Address and possible delivery address (click-n-collect) 

• E-mail address 

• Telephone number 

• Payment  

• Associated data of the registered bike(s) 

• Personal settings and usage data within our app 

 

Purposes of using personal data

Legal basis

Subscribe to the newsletter

First and last name, address, telephone number and email address

The purposes described above: 1, 2, 6, 7, 8, 11, 12, 13 and 15

Consent or legitimate interest

Our customer service contact form

First and last name, address, telephone number and email address

The purposes described above: 1, 2, 6, 7, 8, 11, 12, 13 and 15

Performance of a contract or legitimate interest

Create an Accell account

First and last name, address, telephone number and email address

The purposes described above: 1, 2, 4, 6, 7, 8, 9, 11, 12, 13 and 15

Consent or performance of a contract Please see the section "When you register for an Accell account".

Register an Accell brand product

First name, last name, address, telephone number and email address.

Purposes described above: 1, 2, 3, 6, 7, 8, 9, 11, 12, 13 and 15

Performance of a contract or legitimate interest

Purchase Accell products through the website

First name, last name, address, telephone number and email address.

Purposes described above: 1, 2, 3, 6, 7, 8, 9, 11, 12, 13 and 15

Performance of a contract or legitimate interest

Participate in a promotion, event, competition or online forum

First name, last name, address, telephone number and email address.

Purposes described above: 1, 5, 6, 7, 8, 11, 12, 13 and 15

Consent or legitimate interest

Visit our websites (cookies)

Metadata.

NB: For more details, see the Cookie Statement.

The purposes described above: 6, 7, 8, 11, 12, 13 and 15

Consent or legitimate interest

Visit and/or make an appointment at an Accell Experience Center

First and last name, address, phone number and email address.

The purposes described above: 6, 7, 8, 11, 12, 13 and 15

Consent or legitimate interest

Use of an Accell connected product

The last known location of your Accell product.

The purposes described above: 14

Consent or legitimate interest

Use of the Accell app: Geofencing

The last known location of your Accell product.

The purposes described above: 4, 8, 10

Consent

Use of the Accell app: Track trips

Location and trip data of your Accell product.

The purposes described above: 4, 8, 10

Consent

Use of the Accell app: Safety tracking

Phone number you provided.

The purposes described above: 10

Performance of a contract or legitimate interest

Our legitimate interests include: marketing, advertising, security, (crime) prevention, IT management, research and analysis of our own products or services, business operations, legal matters, internal administration.

If you have consented to the processing of your personal data, you have the right to withdraw this consent at any time by sending a request to privacy@accell-group.com .

How is your personal data shared or transferred? 

You should be aware that Accell has several subsidiaries and that departments (such as marketing and IT) may be part of Accell's global companies. As a result, your personal data may be shared and/or transferred with other companies in the Accell group or other business units worldwide. You can see the list and location of our companies here: http://www.accell-group.com .

Accell may also share your personal data with external parties to carry out certain activities on Accell's behalf and to facilitate the services they provide to us. These may include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure facilities, customer service, email delivery, auditing, and other services. Accell may also share your personal information with third parties so that they can send you marketing communications in accordance with your choices. Accell requires these third parties to process and protect your personal information carefully. Accell will not sell your personal information to third parties.

Accell or Accell affiliates may restructure, merge, or otherwise sell or dispose of a business (or portions of it) to another company. If such a company is affiliated with Accell, such a transfer of ownership may involve the disclosure of your personal information to the new owner and its advisors.

We will only share your personal information when permitted or authorized to do so by law, when necessary to prevent or combat fraud, when necessary to resolve disputes, or when necessary for other legitimate reasons which, under the circumstances, override your data protection interests, such as the security of our business and the safety of our employees.

If you choose to have an order from the Accell webshop delivered to a retailer, your personal information may be shared with your chosen retailer.

If you choose to insure your Accell product, personal information may be shared with the insurer (Hepster) to conclude an insurance contract. Regarding the processing of your personal data by the insurer, we refer you to the insurer's privacy policy (see insurance policy). If your Accell product is reported missing, the location of your Accell product may also be shared with the insurer and the responsible recovery company.

If you decide to take advantage of a private leasing offer from Accell via our website or through one of our partners, personal data may be passed on to the leasing company in order to make you a leasing offer. For the processing of your personal data by the leasing company, we refer you to the leasing company's privacy policy (see leasing agreement).

If you register for an Accell account,

we use Salesforce Sales Cloud (hereinafter "Salesforce") to manage customer data and your optional Accell account. Salesforce Sales Cloud is a CRM system and enables us, among other things, to manage existing and potential customers and customer contacts and to organize sales and communication processes. The use of the CRM system also enables us to analyze our customer-related processes. The customer data is stored on Salesforce servers. Personal data may also be transmitted to the parent company of salesforce.com inc. at Salesforce Tower, 415 Mission Street, San Francisco, CA 94105, USA. Details on the functions of Salesforce Sales Cloud can be found here. The use of Salesforce Sales Cloud is based on Art. 6 (1) (a) GDPR (your explicit consent).

Salesforce has Binding Corporate Rules (BCR) approved by the French Data Protection Authority. These are binding internal company rules that legitimize internal data transfers to third countries outside the EU and EEA. Details can be found here. For more information, see Salesforce's Privacy Policy.

Order processing with Salesforce 

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law and ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR. 

 

CHECKOUT AND PAYMENT PROVIDER 

Processing of customer and contract data 

We collect, process and use personal customer and contract data to establish, design and amend our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6 (1) (b) GDPR.

The customer data collected will be processed after the order has been completed or the contract has ended.

Business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected. 

 

Data transfer upon conclusion of contract 

If you order something from us, we pass your personal data on to the transport company commissioned with the delivery and to the payment service provider commissioned with processing the payment. Only data that the respective service provider needs to fulfill its task will be passed on. The legal basis for this is Art. 6 (1) (b) GDPR, which prohibits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we will pass on your email address to the transport company commissioned with the delivery so that it can inform you by email about the shipping status of your order. You can revoke your consent at any time.

With your consent in accordance with Art. 6 (1) (a) GDPR, we will pass on your email address to the transport company commissioned with the delivery so that it can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Credit check

If you purchase on account or use another payment method for which we make an advance payment, we may carry out a credit check (scoring). For this purpose, we transmit the data you enter (e.g. name, address, age or bank details) to a credit agency. This data is used to determine the probability of a payment default. If the risk of a payment default is too high, we can reject the payment method in question.

The credit check is based on the fulfillment of the contract and the avoidance of payment defaults (legitimate interest). If consent has been given, the credit check will be carried out on the basis of this consent; consent can be revoked at any time. 

 

Payment providers

We integrate payment services from third-party companies on our website. When you shop with us, your payment data (e.g. name, payment amount, bank details, credit card number) will be processed by the payment service provider for the purpose of processing the payment. These transactions are subject to the respective contractual and data protection provisions of the respective provider. The engagement of the payment service providers is based on Art. 6 (1) (b) GDPR (order processing) and on the

interest in the smoothest, most convenient and secure payment process possible (Art. 6 (1) (f) GDPR). If your consent is obtained for certain actions, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time with effect for the future.

We use the following payment services/payment service providers on this website: The payment service providers we use are:

• Adyen (Adyen NV, Simon Carmiggeltstraat 6-50, 1011 DJ Amsterdam), hereinafter referred to as Adyen.

Processing is carried out on the basis of Art. 6 (1) (b) GDPR. Providing your payment data is necessary and mandatory for the conclusion or execution of the contract. Without providing your payment data, the conclusion and/or execution of the contract by credit card payment is not possible. The data required for payment processing is transmitted securely using the "SSL" procedure and processed exclusively for payment processing. We delete the data collected in this context once storage is no longer required or restrict processing if statutory retention periods apply. Due to mandatory commercial and tax law regulations, we are obliged to retain your address, payment, and order data for a period of up to ten years. Two years after the end of the contractual relationship, we restrict processing and reduce processing to compliance with existing legal obligations.

How do we protect your personal data? 

Accell takes appropriate technical and organizational security measures against the loss or unlawful processing of your personal data. This may include the use of secure registration forms, data encryption, and restrictions on access to your personal data.

Some countries do not have an adequate level of protection for personal data. However, you can trust that Accell takes appropriate security measures to ensure the confidentiality and protection of your data. For transfers from the EEA to countries that the European Commission has determined do not provide an adequate level of data protection, we have taken appropriate measures, such as contractual arrangements with third parties approved by the European Commission. 

 

How long do we retain your personal data? 

We will retain personal data for as long as necessary or permitted for the purposes described in this Privacy Policy and in accordance with applicable law.

The criteria used to determine our retention period include, among other things:

the length of our ongoing relationship with you and the provision of services to you (for example, as long as you have an account with us or use our services);

whether there is a legal obligation we must comply with (certain laws require us to keep our transactions for a certain period of time before we can delete them); or

whether retention is desirable given our legal position (for example, with respect to statutes of limitations, litigation, or investigations by regulatory authorities). 

 

Cookies, web beacons, and similar techniques 

When you visit or use our websites, services, applications, communications services (such as email), and tools, we may use cookies, web beacons, and other similar technologies to store information and provide you with a better, faster, and safer browsing experience.

Our Cookie Statement explains how we use cookies, web beacons, and similar technologies, how we use them, and how you can control them. . 

 

Your rights 

If you would like to review, correct, update, restrict, or delete the personal data we process, object to the processing of personal data, or receive an electronic copy of your personal data in order to transmit it to another company (to the extent you are entitled to this right to data portability under applicable law), you can contact us at privacy@accell-group.com . We will respond to

your request in accordance with applicable law. We ask that you describe in your request, as precisely as possible, which personal data your request relates to. For your security, we will only process requests related to the personal data associated with the specific email address you use to submit your request to us. We will endeavor to process your request as quickly as possible and in any event within the time limits required by law.

Specifically, you have the following rights:

Your right of access 

You have the right to request access to your personal data. For example, you have the right to receive certain information about the processing of personal data and to have access to that data. Please note that this right is subject to exceptions. 

Your right to rectification 

If the personal data we hold about you is inaccurate or incomplete, you have the right to request that we rectify that data. 

Your right to erasure 

You can ask us to delete or remove your personal data if we no longer need it or if you withdraw your consent (where applicable). 

Your right to restrict Processing 

You can ask us to restrict the processing of your personal data in certain circumstances, for example, if you contest the accuracy of that personal data or object to us processing it. 

Your right to data portability 

You have the right to receive personal data you have provided to us (in a structured, commonly used and machine-readable format) and to use it for other purposes or ask us to transmit it to a third party of your choice, under certain circumstances. 

Your right to object 

You can ask us to stop processing your personal data and we will do so if we are:

- relying on our own or a third party's legitimate interests to process your personal data, unless we can demonstrate overriding legal grounds for the processing; or

- processing your personal data for direct marketing purposes.

Your right to withdraw consent 

If we are relying on consent (or explicit consent) as a legal basis to process your personal data, you have the right to withdraw that consent at any time. However, please note that withdrawing your consent will not affect the lawfulness of processing before that withdrawal. 

Your right to lodge a complaint with the supervisory authority 

If you have any concerns about any aspect of our data protection practices, including how we have handled your personal data, you can report this to your local supervisory authority.

Please note that some of the above rights may be limited if we have an overriding interest or legal obligation to continue processing the personal data. 

 

Contact, questions, feedback, and data protection officer 

Send your questions and comments about this Privacy Policy to privacy@accell-group.com .

Our Data Protection Officer (DPO) can also be contacted via the email address above. You have the right to lodge a complaint with a data protection authority in your country or region regarding an alleged violation of applicable data protection laws.

 

Changes to Policy

We may change this Privacy Policy from time to time. Changes to this Privacy Policy will become effective when we post the revised statement. If necessary, we will notify you of changes to our Privacy Policy. This Privacy Policy became last modified on: July 1, 2025.